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Launching Your Career in PR, Communication, and Marketing

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On Nov. 24th, industry leaders in communications, PR, and marketing shared their unique insights with McGill’s students.

Everyone that attended the Speaker Series session got their hands on some top tips for the next step in their career. The presenters spoke with great candour while reaffirming that there is no specific path to become a communications professional. Here are just a few of these fantastic tips:

 Valery Pasionek: self-confessed agency addict.

  • There’s no vanilla flavour in an agency —no one’s bland!
  • If you decide to work in an agency, you’ll have a chance to learn from the industry’s superstars.
  • When job-hunting, don’t sell your skills, sell yourself.

 

Darini Vedarattiname: lives to help others and has managed to make a career out of it.

  • Don’t waste your time working for an organization if it’s not right for you.
  • Build your network and brand—stand out and rise above the noise.
  • Help people and be genuine while doing so. You never know what may come of it.

 

Deborah Hinton: believes that it’s ok if your career path looks like a squiggly line.

  • Give yourself career goals to help you stay on track. Figure out what you want to achieve and give yourself a deadline.
  • Embrace curiosity: ask questions and get involved.
  • Make sure your network is diverse—we can learn a great deal from different people.

Many of us walked away from this memorable evening with a new set of tricks up our sleeves.

Thank you Deborah, Darini, and Valery for taking the time to come to McGill—we can’t wait to put your tips into practice!

Also, we would like to extend a big THANK YOU to the support of Investor’s Group for sponsoring the post-event networking session.

Many students voiced interest for professional mentoring. For further information about the resources at the SCS, please feel inclined to send an email to Emilie Nketiah at labourmarketconnections.scs@mcgill.ca.

 

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Speaker Series – Stepping Stones: Succeeding in your Career

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PR, Marketing & Communications:
Succeeding in Agency, Industry or Freelance


Join industry leaders for advice on the next step in your career. Expand your network, identify job prospects, and stand out in a competitive market. An informal networking session will follow.

Thursday, November 24
6:30 – 9:00 p.m.

$5 for McGill SCS students and alumni.


Akufen Creative Studio
A Career in Agency: How Ready Are You?

Dârini Vedarattiname, Deputy Secretary General at World Design Summit
How to Leave Your Mark in your Dream Industry

Deborah Hinton, Senior Strategic Communications Consultant at Phil Communications
Agency, Industry & Freelance: Tips & Tools to Succeed in Your Career

Representatives from Association du Marketing Relationnel(AMR) and the International Association of Business Communicators (IABC) will join us!


PRESENTED BY:

Sponsored by Groupe Investors. 

Copyright © 2016 McGill University School of Continuing Studies. All rights reserved.

For more information:
McGill University School of Continuing Studies
E-mail: labourmarketconnections.scs@mcgill.ca | Telephone: 514-398-8800 ext. 04553

When PR met Parliament

Member of Parliament, former McGill lecturer, and alumni of the PR diploma Sherry Romanado came to McGill last week to talk to students about government relations.

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Upon completing her MBA at Concordia University, Sherry decided to step onto the political scene. Although she confessed to not having a background in politics, she was driven by her desire to make life better for Canada’s veterans.

Sherry’s campaign saw her working around the clock. Her hard work payed off though and she was elected for the first time last October as MP for the Longueuil and Charles-le-Moyne constituencies. Sherry humbly admitted that she was surprised yet over the moon to have won.

A year later and Sherry is still as busy as ever. She spends most of her week in Ottawa and heads back to her writing on the South Shore at the weekend.

Sherry told students that her passion for politics and desire for change has given her a feisty character—there’s a reason she’s known as “the pitbull” in Ottawa!

McGill’s future PR pros were lucky enough to get their hands on some of Sherry’s top tips. She helped students understand how to build long-lasting relationships with politicians. Sherry even discussed some of the pros and cons of working for a parliamentarian. In a nutshell, government relations sounds like a lot of hard work but a whole lot of fun.

After the lecture, students lined up to thank Sherry for her insightful talk and ask questions.

Thank you Sherry for coming to McGill and taking the time to speak with students. We hope to see you again!

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JOB OPPORTUNITY: Bilingual Communications Specialist (Montreal)

We looking for an enthusiastic, bilingual communications specialist to join a team of passionate marketing professionals and have a direct impact on growing a Canadian and global success story!

Reporting to the Communications and Public Relations Manager, the Communications Specialist will be responsible for writing, editing and translating public and internal communications, including but not limited to newsletters, press releases, and social media content.

You will play a key role in building on that success by helping deliver on their communications strategy and promoting a global brand that stands for innovation and integrity in a rapidly changing industry. (more…)

Students come together to “Make Networking Great Again”

14449041_10157442064765109_4832555691062626587_nStudents from CPL2 510 Communication and Networking Skills are proud to host “Make Networking Great Again” on Friday, October 28 from 5:30pm to 7:30pm at the Royal Montreal Curling Club. This unique event, completely organized by Continuing Education students enrolled in CPL2 510 Communication and Networking Skills class, unites students from various programs, professional disciplines, and career expertise in a casual business environment to exercise effective networking skills. Representatives from MACES, along with Jason Della Rocca, the Co-Founder of Execution Labs, will be providing remarks at the event about the importance of networking.

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A Keen New Cohort of McGill PR Students

 

PR is an emerging communication field like no other. Organizations are held to account faster and more strictly than ever before and communication recipients have the power to shift and shape the narrative. image3Growing social desire for accountability has begun to put a price on public opinion. This may be one explanation for the rise in the prevalence of PR practitioners.

McGill’s School of Continuing Studies PR program offers a comprehensive set of complimentary courses for students keen to pursue careers in the field. The benefit of the program lays in the hands-on approach, which many students welcome warmly as it offers a refreshing change from academic undergraduate study. The course also sprinkles in theory to substantiate approaches to case-based problem solving.

After some digging, it became clear that the new McGill PR cohort of 2016 comes from a diverse range of backgrounds—England, Ontario, Lebanon, Syria, Haiti, and France to name a few! Studying in Montréal has helped many students learn a great deal from the hard-truths of PR culture in Canada and the challenges that we must face as professionals.

This year’s students seek to leverage their academic credentials to careers in political PR, government relations, corporate PR, digital media, internal PR, external PR, event management, investor relations, and even campaign management. The program brings a new set of challenges to the table such as refining our communication and honing our internal thesauri. One student praised the program saying that “it makes you recognize the importance of careful wording and how sometimes not speaking carries a message as effective as speaking continuously.” Another student commented on how the learning environment provides a unique opportunity to brainstorm and problem solve real-world case studies.

The course provides candid perspectives on the need for greater accountability, transparency, and ethics in an increasingly disillusioned world from professionals who speak from the heart. Not only this, several guest lecturers have come to McGill to talk to students about their experiences in the PR world. Just a few weeks ago, the President of IABC Montréal, Maria Constantinescu delivered an insightful lecturer on ethics. Now that’s what real-life learning is all about! Maria even invited students to get onboard and help her organize one of IABC’S upcoming events. But more on that later… ; )

Check out our upcoming blog posts to keep up-to- date with upcoming events, student projects, and exciting internships. Keep your eyes peeled as members of the McGill PR class will be running an event for the International Association of Business Communicators in Montreal come November. We’ll also be keeping you posted with the latest news on Twitter and LinkedIn!

Cheers, Nic & Amy

 

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INTERNSHIP: Literacy Quebec

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Public Relations Internship
About the organization:

WHO: Not-for-profit coalition that supports community-based volunteer literacy groups within Quebec.
WHAT: Focus on professional development, communication and advocacy for English literacy.
WHEN: Founded in 1980
WHERE: Office located on1001 Rue Lenoir, A518a, Montreal, Quebec H4C 2Z6
WHY: Our mission: “Literacy Quebec is a network that connects and represents community-based literacy organizations to empower people, impact lives and build a stronger society.”
HOW: Funding sources through Ministry of Education and other donors
Internships available:
– Blogger
– Campaign developer
– Community outreach

INTERNSHIP: Australian Football League of Quebec

aflAFL Quebec is the official body for the sport of Australian Football within the province of Quebec. “Footy” is a growing sport not only in Canada but all over the world. Since 2009, AFL Quebec has been organizing competitions, a league and raising awareness about the sport. At the moment AFL Quebec is composed of 4 men’s teams and 4 women’s teams.
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INTERNSHIP: Tracey Brooke Public Relations

tbprTracey  Brooke Public Relations is looking for an intern!

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WORKSHOP: How to produce high quality video with your smartphone

Saturday, September 10 – 8:45 to noon
688 Sherbrooke Street West, room 1041

This hands-on crash course will teach you tips and tricks for shooting better smartphone video that will help you achieve your communication goals.

Join IABC and U.S.-based video production company Candidio for 90 minutes of practical tips on how to plan for shooting a video, covering topics such as key messages, script, alignment with comms and business objective; shooting tips, and editing!
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PAID SUMMER INTERNSHIP: Telefilm Canada

M472-ENSEIGNE-LOGOTelefilm Canada is searching for a part-time summer Communications Intern for a three month term.

Reporting to the Senior Advisor, Web and Social Media, the Communications Intern will support the Web and Social Media and External Communications teams in their daily tasks and projects. Candidates will be tasked with assisting in the formation, creation and execution of a variety of social media and communications strategies. Specific responsibilities may include:

  • Support daily content creation and dissemination across various platforms including Facebook, Twitter, Google+, YouTube, intranet, corporate website and email (CakeMail);
  • Research various industry-related topics for press releases and social media content;
  • Ad hoc analytic reports;
  • Creating and maintaining a master list of talent and national events;
  • Perform other related duties as needed.

This is a paid summer internship, offering up to 252 total hours (average of 21 hours a week) at the rate of $15/hr.

Posting Number: 2016/17-7
Application Deadline: June 6
More information: http://telefilm.ca/en/telefilm/human-resources/employment/201617-7-communications-intern (more…)

FREE student membership: Canadian Association of Marketing Professionals

camplogoThe Canadian Association of Marketing Professionals (CAMP) is a Canadian based organization of marketers who collaborate, share insights and work to augment knowledge to elevate the marketing profession. CAMP’s focus is on keeping the marketer relevant to meet the ever changing business landscape while providing a trusted community to their members.  Membership is comprised of marketing executives in large companies, marketing directors and managers in SMEs, marketing entrepreneurs and consultants, SEO experts, graphic designers, copywriters, agencies of all sizes and students embarking on a new career in marketing. (more…)

Young Communicators In Motion

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The International Association of Business Communicators’ (IABC) Montréal “speed style networking” event for student-professionals is back for its 2nd edition on May 3rd, 2016.
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Internship: Weber Shandwick

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Weber Shandwick is more than a leading global communications agency – we’re an Engagement Agency. In a world where information comes at us from endless sources, it’s no longer just about engaging people with a story. Today, we engage people IN the story. We push ourselves and our clients to do our best work, and we have fun doing it! (more…)

Volunteer Opportunity: PROCURE

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Two volunteer opportunities available with PROCURE (The Force Against Prostrate Cancer) for April 2016. A certificate will be given to each volunteer after the event attesting to your participation as a volunteer.
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Blog authors are solely responsible for the content of the blogs listed in the directory. Neither the content of these blogs, nor the links to other web sites, are screened, approved, reviewed or endorsed by McGill University. The text and other material on these blogs are the opinion of the specific author and are not statements of advice, opinion, or information of McGill.