PR is an emerging communication field like no other. Organizations are held to account faster and more strictly than ever before and communication recipients have the power to shift and shape the narrative. Growing social desire for accountability has begun to put a price on public opinion. This may be one explanation for the rise in the prevalence of PR practitioners.
McGill’s School of Continuing Studies PR program offers a comprehensive set of complimentary courses for students keen to pursue careers in the field. The benefit of the program lays in the hands-on approach, which many students welcome warmly as it offers a refreshing change from academic undergraduate study. The course also sprinkles in theory to substantiate approaches to case-based problem solving.
After some digging, it became clear that the new McGill PR cohort of 2016 comes from a diverse range of backgrounds—England, Ontario, Lebanon, Syria, Haiti, and France to name a few! Studying in Montréal has helped many students learn a great deal from the hard-truths of PR culture in Canada and the challenges that we must face as professionals.
This year’s students seek to leverage their academic credentials to careers in political PR, government relations, corporate PR, digital media, internal PR, external PR, event management, investor relations, and even campaign management. The program brings a new set of challenges to the table such as refining our communication and honing our internal thesauri. One student praised the program saying that “it makes you recognize the importance of careful wording and how sometimes not speaking carries a message as effective as speaking continuously.” Another student commented on how the learning environment provides a unique opportunity to brainstorm and problem solve real-world case studies.
The course provides candid perspectives on the need for greater accountability, transparency, and ethics in an increasingly disillusioned world from professionals who speak from the heart. Not only this, several guest lecturers have come to McGill to talk to students about their experiences in the PR world. Just a few weeks ago, the President of IABC Montréal, Maria Constantinescu delivered an insightful lecturer on ethics. Now that’s what real-life learning is all about! Maria even invited students to get onboard and help her organize one of IABC’S upcoming events. But more on that later… ; )
Check out our upcoming blog posts to keep up-to- date with upcoming events, student projects, and exciting internships. Keep your eyes peeled as members of the McGill PR class will be running an event for the International Association of Business Communicators in Montreal come November. We’ll also be keeping you posted with the latest news on Twitter and LinkedIn!
Cheers, Nic & Amy