A Keen New Cohort of McGill PR Students

 

PR is an emerging communication field like no other. Organizations are held to account faster and more strictly than ever before and communication recipients have the power to shift and shape the narrative. image3Growing social desire for accountability has begun to put a price on public opinion. This may be one explanation for the rise in the prevalence of PR practitioners.

McGill’s School of Continuing Studies PR program offers a comprehensive set of complimentary courses for students keen to pursue careers in the field. The benefit of the program lays in the hands-on approach, which many students welcome warmly as it offers a refreshing change from academic undergraduate study. The course also sprinkles in theory to substantiate approaches to case-based problem solving.

After some digging, it became clear that the new McGill PR cohort of 2016 comes from a diverse range of backgrounds—England, Ontario, Lebanon, Syria, Haiti, and France to name a few! Studying in Montréal has helped many students learn a great deal from the hard-truths of PR culture in Canada and the challenges that we must face as professionals.

This year’s students seek to leverage their academic credentials to careers in political PR, government relations, corporate PR, digital media, internal PR, external PR, event management, investor relations, and even campaign management. The program brings a new set of challenges to the table such as refining our communication and honing our internal thesauri. One student praised the program saying that “it makes you recognize the importance of careful wording and how sometimes not speaking carries a message as effective as speaking continuously.” Another student commented on how the learning environment provides a unique opportunity to brainstorm and problem solve real-world case studies.

The course provides candid perspectives on the need for greater accountability, transparency, and ethics in an increasingly disillusioned world from professionals who speak from the heart. Not only this, several guest lecturers have come to McGill to talk to students about their experiences in the PR world. Just a few weeks ago, the President of IABC Montréal, Maria Constantinescu delivered an insightful lecturer on ethics. Now that’s what real-life learning is all about! Maria even invited students to get onboard and help her organize one of IABC’S upcoming events. But more on that later… ; )

Check out our upcoming blog posts to keep up-to- date with upcoming events, student projects, and exciting internships. Keep your eyes peeled as members of the McGill PR class will be running an event for the International Association of Business Communicators in Montreal come November. We’ll also be keeping you posted with the latest news on Twitter and LinkedIn!

Cheers, Nic & Amy

 

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WORKSHOP: How to produce high quality video with your smartphone

Saturday, September 10 – 8:45 to noon
688 Sherbrooke Street West, room 1041

This hands-on crash course will teach you tips and tricks for shooting better smartphone video that will help you achieve your communication goals.

Join IABC and U.S.-based video production company Candidio for 90 minutes of practical tips on how to plan for shooting a video, covering topics such as key messages, script, alignment with comms and business objective; shooting tips, and editing!
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#CheersToLeChainon

CheersCongratulations to The McGill PR Grad Students for producing such a remarkable event last month! It was a beautiful evening at the sumptuous Mayfair Cocktail Bar as over 130 guests enjoyed specialty cocktails, delicious bites, and a riveting raffle with amazing prizes (like tea at the Ritz!).

Check out photo booth pictures from Studio Zoetropia

Didn’t make it to the event? Check out the Facebook page with all of the cool prizes you could have won!

Of course, the evening of revelry was all for a good cause as proceeds from ticket sales and raffle ticket purchases went to benefit Le Chainon, a Montreal based women’s shelter. Reports from organisers indicate that the event raised over $5,000 for the charity, more than double its original goal.

Well done to all!

Read more about Mixing & Mingling project

About Le Chainon
Our mission is to help Le Chainon, a Montreal based women’s shelter that welcomes and offers assistance to women in crisis. The shelter has been helping women since 1932 and has made it its mission to provide guidance, assistance, shelter and security to women in need and to them regain their independence. Le Chainon helps hundreds of women every year and is dedicated to providing unconditional hospitality 365 days a year. For more information visit: http://www.lechainon.org/

Canadian Public Relations Society: Professional Development Webinar

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Social purpose, business value: The global trends that are transforming PR
Date: Tuesday, November 24, 2015

In this webinar, Dan Tisch APR, FCPRS, former chair of the Global Alliance for Public Relations and Communication Management, will argue that like every profession, public relations needs to articulate both a social purpose and a business value. The good news is that communicative organizations around the world are doing just that, creating living examples of two-way, symmetrical communication. Join Dan to discuss how understanding these practices and trends can help every professional articulate a stronger case for public relations – while helping PR become the management discipline of the twenty-first century.

Learn more and Register

Mitch Joel Talk: RESCHEDULED

Mitch Joel, dubbed the “Rock Star of Digital Marketing” and “one of North America’s leading digital visionaries” by Marketing Magazine, will be visiting McGill on NOVEMBER 19 at 6:15pm during Brendan Walsh’s Internal Communications class.

Watch Mitch discuss his 2013 book, CTRL ALT Delete, on Jonathan Fields’ Good Life Project:

Details:
Mitch Joel
Thursday, November 19, 2015
6:15 – 7:45pm, including Q&A
RPHYS 118 (Seating is first-come, first-served)

Course: Mastering the Essentials of Excel

iStock-3-People-on-Computer-870x400MACES’ objective with the MS Suite workshop is to equip students with the necessary knowledge to maximise their use of the fundamental features of Excel, Word, PowerPoint, and Outlook, something that we hope will be of great benefit to students.

The Excel Course – Mastering the Essentials of Excel – will launch this semester in preparation for a full launch in the winter 2016 semester. Course details are as follows:

Mastering the Essentials of Excel
COURSE DATES

START DATE October 30, 2015
WEEKDAY Friday
DURATION 4 weeks
TIME 18:00 – 20:30
LOCATION Lab 1285, 688 Sherbrooke St
   

COURSE FEE
$120

OUTLINE
¨      Indispensable keyboard shortcuts
¨      Organizing data in order to work efficiently in Excel
¨      Page set-up: using the fill handle, special cut and paste techniques
¨      Various addressing modes
¨      Financial functions (FV, PMT, IMPT, PPMT)
¨      Statistical Functions (AVG, COUNT, MIN, MAX, SUM)
¨      Median and logical functions (IF, COUNTIF, SUMIF, AND, NOT, OR)
¨      Date and time (NOW, TODAY)
¨      Text functions (TRIM, UPPER, LOWER, VLOOKUP, etc…)
¨      Automating layout custom formats and conditional formatting
¨      Creating graphics
¨      Updating multiple tabs
¨      Analysis tools: pivot tables, filters, and subtotals
¨      Using Scenarios
¨       Input control: protection and validation information

REGISTRATION
Students who wish take the course can register by emailing their name and student number to maces@mail.mcgill.ca. The deadline to sign up for the course is Wednesday, October 28, 2015, 17:00 p.m.

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