Ms Takahashi speaks to students during an open forum Q&A.
Welcome to the new semester at McGill! The Public Relations Student and Alumni Network is pleased to launch this year’s blog along with exciting content on our Facebook and Twitter feed.
This year, we have a remarkable line-up of acclaimed industry leaders, media innovators, and thought leaders in the PR and communications field to discuss key issues and industry-related topics with our undergraduate and graduate students.
On October 5, André Durocher welcomed renowned journalist and television personality Mutsumi Takahashi to speak to students in the Basics of PR class. Ms Takahashi is a familiar and celebrated fixture in the Montreal media landscape as the chief news anchor of CTV Montreal News, and throughout her 30 year tenure, has distinguished herself as a leader in journalism and broadcast news.
“It’s not about my opinion – that’s for the OpEds and columnists. My job is say the facts. I say the facts as best I can.” – Mutsumi Takahashi (Read our live Tweets from Ms Takahashi’s discussion on our Twitter feed @McGill_PR)
During the informal Q&A, students asked various questions on topics ranging from media relationship building to journalistic integrity, newsroom day-to-days to on-camera blunders! Ms. Takahashi shared many personal reflections and real-life examples from her career to demonstrate the powerful and delicate bond shared among PR practitioners, members of the press, and the public.
Students also addressed the often difficult task of landing air time coverage, and with sharp wit and camera-ready poise, Ms Takahashi gave us a few pointers.
TIPS FOR EVERY PR TO GET THEIR STORIES IN THE LOCAL MEDIA
Ms Takahashi provided real-life examples and personal reflections from her distinguished career as a journalist
– Be aware of what else is going on in the news and have an idea of what will be in the news.
– Do your homework! Do lots of research!
– Create and cultivate relationships with reporters; sometimes it’s easier to contact them directly [instead of the assignment editor] with interesting stories.
– Remember, your hook must have a local angle. International news can easily be found on the internet. People look to their local news for stories that will affect them directly.
– Keep in mind that a reporter receives hundreds of emails a day, every day. If you want her to cover your story, GET HER ATTENTION. You’ll need to send something that really stands out!
“If a reporter is a good reporter, they will want a good story.” – Mutsumi Takahashi (Read our live Tweets from Ms Takahashi’s discussion on our Twitter feed @McGill_PR)
Thanks to André and Ms Takahashi for letting us share this informative and engaging session! To learn more about the calendar of upcoming events and appearances and to discover more exclusive content, please visit our Facebook page, follow us on Twitter @McGill_PR, or LinkedIn.