This is a tale of two bracelets. One brandishes flagrant nonsense, the other flirts with some clever science. We begin with a perplexing question I was asked while wandering through a mall in Phoenix. “How would you like to experience the benefits of nature captured in holographic frequencies?” Sniffing that some delicious twaddle was coming my way, I answered that I was keen to resonate with nature.
It turned out all I had to do was put on a “Power Balance” bracelet “imprinted with frequencies that would interact in a positive way with my body’s energy field.” I would feel better, aches and pains would resolve, my balance would improve and I would feel stronger. All because the unnatural vibrations produced by the likes of sugar, synthetic chemicals and cell phones would be neutralized by the frequencies embedded in the wristband’s hologram. Would I like proof, I was asked? Naturally!
I was then instructed to raise my right arm parallel to the ground and resist any attempt to push it down. I tried, but the salesman had no problem overcoming my resistance. He then slipped the bracelet on my left hand, and in spite of a convincing struggle on his part, my right arm hardly budged. “Energy is related to frequency,” I was informed.
My protagonist, who was a rather muscular young man, was also sporting a Power Balance bracelet which prompted me to ask how it was that its energy did not cancel out that of mine. This did seem to raise a point he had not previously considered, but he managed to mutter something about the benefits being greater if more unnatural frequencies had to be overcome. Do you eat only organic food, he asked? Not only, I answered somewhat ambiguously. His contended nod suggested the matter had been resolved.
Now it was my turn. I didn’t think there was much point in discussing how it was indeed true that energy was proportional to frequency through Planck’s constant, but that the frequency referred to was that of electromagnetic radiation and had nothing to do with the human body which does not have any innate “resonance.” Instead of trying to dam the river of the rapidly flowing pseudoscientific guck with scientific explanations, which I suspected would get us nowhere, I proposed my own experiment. I asked if the position of my left hand mattered, eliciting a chuckle. No, all that mattered was whether I was wearing the wristband or not. Good!
We would follow the same procedure as before, but this time I would put my left hand, which would either be sporting a bracelet or not, behind my back. His task was to determine if I was energized or not! Given our chat, he didn’t have much choice but agree. I suggested ten trials. He guessed right four times. Yes, “guessed” is the right term because there is no science here. But neither is there necessarily fraud. Perhaps in his eagerness to make a sale the young man didn’t realize that he was subconsciously exerting less effort when I was wearing the bracelet.
How then do we explain the legions of athletes and celebrities who claim all sorts of benefits? Mind over matter is the real power in the Power Balance Bracelet! As I subsequently learned, the marketers of the bracelet in Australia actually admitted as much after experiments, much like my ad hoc one, unmasked the product. Sales quickly went belly up. The bracelets are still sold here, but the claims are of the weasel variety: “Power Balance is a favourite among elite competitors, weekend warriors, and everyday fitness enthusiasts. The hologram is designed based on Eastern philosophies. Many Eastern philosophies contain ideas related to energy.”
I’m more in favour of ideas related to science. And a new company, MyExposome, run by real scientists, has a good one. Supported by published proof of principle, the plan is to furnish people with a silicone bracelet that absorbs chemicals with which it comes in contact either from the air or from bodily secretions. Using gas chromatography-mass spectrometry, the bracelets will then be analyzed for some 1400 chemicals, including controversial ones like flame retardants and phthalates. The company will not offer any advice on whether a particular chemical has any specific benefit or harm because presently there isn’t enough known to make such judgments. Hopefully, though, the data collected can eventually determine levels of exposure and any possible risks. MyExposome’s scientific approach may give us real “power” to “balance” chemicals in our lives.