In the summer of 2015, I received a message on Facebook from a faint acquaintance whom I got to know over the course of the previous year, having played in a jazz orchestra with the fellow. We exchanged the occasional pleasantry from across the trumpet section during rehearsals, and surely he knew that I studied medicine, though we lost contact with one another at the end of the school year. He had messaged me about a “new business project” with some “very interesting science type stuffs [sic].” We set up a time where he and his mentor could unload a 30-minute presentation on my easily impressionable mind.
We met in early September at a Starbucks in downtown Toronto. Amidst the low chatter of students preparing to return to classes, I sat, while protégé and mentor explained to me the miracle of ageloc technology, patent pending.
Based on Nobel-prize winning technology, the biophotonic pharmanex scanner can measure carotenoid levels in the skin, which I was told, correlates to antioxidant levels in the body. This medical technology, I was told, was used by some highly-regarded doctors here in Toronto were fervent adherents of the photonic scanner along with a pharmacopoeia of ancillary products to be pushed after paying for a scan. This dubious product, which after a scan would spew out spurious data hardly correlating to a client’s health becomes the perfect inroad to sell supplements to ‘improve’ one’s results. After a course of supplements, a client would scan themselves once again to see if their results had changed.
The scanner was one of the many flagship products offered through a company called Nu Skin (which trades on the New York Stock Exchange, I was told), who’s chief quack Joe Chang has been discredited time after time. Another product, called the Galvanic Spa purports to alter the charges in collagen molecules, while their Ageloc Technology, alluded to before, fleetingly grasps at buzzwords like ‘epigenetics’ to for you to ponder at while your pockets are unsuspectingly emptied.
Having finished with the pseudoscience, we moved on to how I could get involved. I vibrated with excitement anticipating what I could only expect to be a phenomenal pitch. I was asked first whether I considered myself a successful person, and then to suggest reasons for what drove me to this success. It was most certainly my personality, of course! Now what if I could drive my success financially? Who would not be interested in that? Other doctors had taken advantage of offering the Nu Skin line of products, and it had benefitted them beyond their greatest expectations. For the low cost of $200 per month, I could lease my very own photonic scanner, and charge people $55 per scan. I could then grow a roster of clients to scan and enlist a team of my own to recruit other people who would scan even more clients. The mentor pulled out a small cardboard pamphlet and pointed at a six-figure number representing my potential earnings. I slowly sketched a pyramid in my notebook.
The pitch had finally concluded, and I was asked if I would like to have my antioxidant levels measured. I knew the machine to be harmless, but I declined, told them I would not likely be in touch, and walked out. On my way to the subway I began to ponder this curious encounter. Before the meeting I thought about how lucky I was to have an opportunity like this fall right before me – the chance to write an exposé on this most absurdflim flam. Was it really such a rare occasion as I had previously suspected? The reality is that pseudoscience is on the rise. Today, with the great advances we have made in medical sciences, with our armamentarium of treatments for diseases which were once deadly, doctors and scientists are losing the public battle to quacks of the highest order. The concern over this movement cannot be understated. It is clear however, that our greatest asset is a healthy balance of ridicule and education, and we must fight back.