What’s this about Obama?

Tell the people what you want them to hear. Tell them again. Tell them that you’ve told them, and then remind them again about what they’ve been told.” (Then, repeat!)

Amongst the many thing that the campaign has done right, he highlights the Logo, the production values of his advertising, the “brilliant” use of text messaging and the active and intelligent use of Social Media.

I think that the words “Candidate as a Product” is an accurate way of describing the communications platform that helped Obama win this election.

What do you think?

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