Social media – to teach it = to live it

I’ve been saving this blog post from Bill Sledzik for at time when I could read it with attention, because I knew it would have a lot of ideas relating to how we handle social media in our own PR program. It was brought to my attention by Judy Gombita, who has been an inspiration when it comes to effective use of Web 2.0 in public relations.

Judy is one of the contributors to PR Conversations — an international  blog well worth checking out on a regular basis for its very professional posts. Judy introduced me to  Bill a year or two ago and I have been very glad of it on more than one occasion. 

But back to Bill’s post: it’s worth reading all the comments, especially the last one by Bill about the approach to teaching social media by the Kent State PR program. Other points — many in the comments — include the need for critical voices (as opposed to the cheerleading we often get from new media fans) and the importance of practising what you preach in the classroom.

Any comments from instructors and students about our own program are welcome. Instructors, do you agree with Kent State’s approach? What more could we be doing? Students, are you getting well enough oriented with social media?

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