Is the RACE formula outdated?

This is a translation of the title of Mathieu Sauvé’s recent contribution to the SQPRP blog. (Your humble servant posted an article on September 21.) Mathieu, who recently completed his MA in PR-Communications at UQAM, enjoys stirring the pot when it comes to PR theory. His post is part of a series aimed at sparking debate on the profession at a time when it is undergoing profound changes.

Published by Elizabeth Hirst on October 7, 2010 at 4:29 pm under Discussion, News of PR practice.

Leave a Reply

Your email address will not be published. Required fields are marked *

Blog authors are solely responsible for the content of the blogs listed in the directory. Neither the content of these blogs, nor the links to other web sites, are screened, approved, reviewed or endorsed by McGill University. The text and other material on these blogs are the opinion of the specific author and are not statements of advice, opinion, or information of McGill.