Is the RACE formula outdated?

This is a translation of the title of Mathieu SauvĂ©’s recent contribution to the SQPRP blog. (Your humble servant posted an article on September 21.) Mathieu, who recently completed his MA in PR-Communications at UQAM, enjoys stirring the pot when it comes to PR theory. His post is part of a series aimed at sparking debate on the profession at a time when it is undergoing profound changes.

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