Earn a new credential to impress employers

Edelman PR’s Toronto branch gets between 95 and 120 CVs per month from entry-level candidates – – for between one and three positions! And they’re not the only ones. We hear the same thing from firms in Montreal and other cities. Public relations and communications management is a growing field – which means growing competition for good jobs. I’m glad to say many of our graduates do very well in the job market – but it doesn’t always come easy.

There is now a way for entry-level candidates and recent PR grads to distinguish themselves in the market: the new PRK (public relations knowledge) exam. Developed by the Canadian Public Relations Society (CPRS) after extensive research with industry, students and educators, the exam measures knowledge of the field, as well as qualities employers told CPRS they need most from new hires: writing skills, judgement and workplace readiness. The exam debuted last year and is now offered in 10 Canadian cities.   It’s done on line, but from a proctored site in each city. In Montreal, the site is one of the computer labs in the McGill Continuing Studies Building at 688 Sherbrooke St. W.

Senior students and graduates with less than two years’ experience who want to take the PRK exam can check out the CPRS website. For a more detailed story, see the recorded presentation (which can be watched on Slideshare to speed it up). There is a preparation package for those with little PR background, but high-scoring graduates of the McGill programs should not have much difficulty. You do not have to be a CPRS member to write the exam.

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