Public Relations Programs

Are you interested in learning how to use social networking in the digital media landscape? McGill University is offering a Professional Development course Current trends in Digital Communication which is part of the Professional Development certificate in Digital Content & Communication.

At the end of this course the participant is able to:

• Participate in social media networks on behalf of their organization or brand, and engage and manage online communities.
• Use social media tools for public relations, marketing, publicity, recruitment, handling leaks, reputation management and crisis communication, as well as in support of social causes.
• Track trends and behaviour among online communities and understand how they function.
• Measure the results of digital media communications.
• Understand corporate trends and best practices in digital communications.
• Create original content for digital communication.
• Manage digital content and communities in support of organizational objectives.

For more information on the Current Trends in Digital Communication course please visit   http://www.mcgill.ca/continuingstudies/programs-and-courses/public-relations-and-marketing/courses-and-workshops/digital/trends

If interested in the Certificate program please visit http://www.mcgill.ca/continuingstudies/programs-and-courses/public-relations-and-marketing/courses-and-workshops/digital