Current Trends in Digital Communication course at McGill


Are you interested in learning how to use social networking in the digital media landscape? McGill University is offering a Professional Development course Current trends in Digital Communication which is part of the Professional Development certificate in Digital Content & Communication.

At the end of this course the participant is able to:

  • Participate in social media networks on behalf of their organization or brand, and engage and manage online communities.
  • Use social media tools for public relations, marketing, publicity, recruitment, handling leaks, reputation management and crisis communication, as well as in support of social causes.
  • Track trends and behaviour among online communities and understand how they function.
  • Measure the results of digital media communications.
  • Understand corporate trends and best practices in digital communications.
  • Create original content for digital communication.
  • Manage digital content and communities in support of organizational objectives.

For more information on the Current Trends in Digital Communication course please visit

If interested in the Certificate program please visit


Leave a Reply

Your email address will not be published. Required fields are marked *

Blog authors are solely responsible for the content of the blogs listed in the directory. Neither the content of these blogs, nor the links to other web sites, are screened, approved, reviewed or endorsed by McGill University. The text and other material on these blogs are the opinion of the specific author and are not statements of advice, opinion, or information of McGill.