Canadian Public Relations Society: Professional Development Webinar

image001-1

 

 

 

 

Social purpose, business value: The global trends that are transforming PR
Date: Tuesday, November 24, 2015

In this webinar, Dan Tisch APR, FCPRS, former chair of the Global Alliance for Public Relations and Communication Management, will argue that like every profession, public relations needs to articulate both a social purpose and a business value. The good news is that communicative organizations around the world are doing just that, creating living examples of two-way, symmetrical communication. Join Dan to discuss how understanding these practices and trends can help every professional articulate a stronger case for public relations – while helping PR become the management discipline of the twenty-first century.

Learn more and Register

Leave a Reply

Your email address will not be published. Required fields are marked *

Blog authors are solely responsible for the content of the blogs listed in the directory. Neither the content of these blogs, nor the links to other web sites, are screened, approved, reviewed or endorsed by McGill University. The text and other material on these blogs are the opinion of the specific author and are not statements of advice, opinion, or information of McGill.