Canadian Public Relations Society: Professional Development Webinar

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Social purpose, business value: The global trends that are transforming PR
Date: Tuesday, November 24, 2015

In this webinar, Dan Tisch APR, FCPRS, former chair of the Global Alliance for Public Relations and Communication Management, will argue that like every profession, public relations needs to articulate both a social purpose and a business value. The good news is that communicative organizations around the world are doing just that, creating living examples of two-way, symmetrical communication. Join Dan to discuss how understanding these practices and trends can help every professional articulate a stronger case for public relations – while helping PR become the management discipline of the twenty-first century.

Learn more and Register

Published by jvanheest on November 21, 2015 at 11:37 am under Classes, Discussion, How-to advice, Learning Resources, Professional Development.

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