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A Keen New Cohort of McGill PR Students


PR is an emerging communication field like no other. Organizations are held to account faster and more strictly than ever before and communication recipients have the power to shift and shape the narrative. image3Growing social desire for accountability has begun to put a price on public opinion. This may be one explanation for the rise in the prevalence of PR practitioners.

McGill’s School of Continuing Studies PR program offers a comprehensive set of complimentary courses for students keen to pursue careers in the field. The benefit of the program lays in the hands-on approach, which many students welcome warmly as it offers a refreshing change from academic undergraduate study. The course also sprinkles in theory to substantiate approaches to case-based problem solving.

After some digging, it became clear that the new McGill PR cohort of 2016 comes from a diverse range of backgrounds—England, Ontario, Lebanon, Syria, Haiti, and France to name a few! Studying in Montréal has helped many students learn a great deal from the hard-truths of PR culture in Canada and the challenges that we must face as professionals.

This year’s students seek to leverage their academic credentials to careers in political PR, government relations, corporate PR, digital media, internal PR, external PR, event management, investor relations, and even campaign management. The program brings a new set of challenges to the table such as refining our communication and honing our internal thesauri. One student praised the program saying that “it makes you recognize the importance of careful wording and how sometimes not speaking carries a message as effective as speaking continuously.” Another student commented on how the learning environment provides a unique opportunity to brainstorm and problem solve real-world case studies.

The course provides candid perspectives on the need for greater accountability, transparency, and ethics in an increasingly disillusioned world from professionals who speak from the heart. Not only this, several guest lecturers have come to McGill to talk to students about their experiences in the PR world. Just a few weeks ago, the President of IABC Montréal, Maria Constantinescu delivered an insightful lecturer on ethics. Now that’s what real-life learning is all about! Maria even invited students to get onboard and help her organize one of IABC’S upcoming events. But more on that later… ; )

Check out our upcoming blog posts to keep up-to- date with upcoming events, student projects, and exciting internships. Keep your eyes peeled as members of the McGill PR class will be running an event for the International Association of Business Communicators in Montreal come November. We’ll also be keeping you posted with the latest news on Twitter and LinkedIn!

Cheers, Nic & Amy



PR Grad Students present a night of Mixing & Mingling to benefit Le Chainon

ImprimirThe McGill PR Grad Students present a night of Mixing & Mingling at the fabulous Mayfair Cocktail Bar. All proceeds go to Le Chainon, a Montreal based women’s shelter that welcomes and offers assistance to women in crisis.

Wednesday November 18, 2015
from 6pm-8pm

$20 | Early Bird
$25 | At The Door

Check out the Facebook page to get in touch with organizers for tickets.


– Guests will enjoy a complimentary specialty cocktail from the outstanding Mayfair Cocktail Bar

– Complimentary hors d’oeuvres

– 1 entry into a raffle and chance to buy more tickets with tons of amazing prizes from our sponsors: Bronzage Bishop, Unique Foods, Juliette & Chocolat, L’Oreal, Cinema Carnaval, Musée Grévin, La Petite Robe Noire, Big Time Watches, Oxford Learning Center, Studio MW, Restaurateur and chef Helena Loureiro, Mayfair, Bistro Balmoral and more.

– Photobooth provided by photographer Joey Franco

Our mission is to help Le Chainon, a Montreal based women’s shelter that welcomes and offers assistance to women in crisis. The shelter has been helping women since 1932 and has made it its mission to provide guidance, assistance, shelter and security to women in need and to them regain their independence. Le Chainon helps hundreds of women every year and is dedicated to providing unconditional hospitality 365 days a year.


Current Trends in Digital Communication course at McGill


Are you interested in learning how to use social networking in the digital media landscape? McGill University is offering a Professional Development course Current trends in Digital Communication which is part of the Professional Development certificate in Digital Content & Communication.

At the end of this course the participant is able to:

  • Participate in social media networks on behalf of their organization or brand, and engage and manage online communities.
  • Use social media tools for public relations, marketing, publicity, recruitment, handling leaks, reputation management and crisis communication, as well as in support of social causes.
  • Track trends and behaviour among online communities and understand how they function.
  • Measure the results of digital media communications.
  • Understand corporate trends and best practices in digital communications.
  • Create original content for digital communication.
  • Manage digital content and communities in support of organizational objectives.

For more information on the Current Trends in Digital Communication course please visit   http://www.mcgill.ca/continuingstudies/programs-and-courses/public-relations-and-marketing/courses-and-workshops/digital/trends

If interested in the Certificate program please visit http://www.mcgill.ca/continuingstudies/programs-and-courses/public-relations-and-marketing/courses-and-workshops/digital


Recent grad lands job at TD Bank Group

Congrats to Molara Awosedo, Diploma in PRM October 2012, who has just been hired by TD Bank Group in Toronto as Internal Communications Coordinator. Enjoy, Molara!

Student orientation a success thanks to two of our own

Congratulations to Anna Gorkova and Stephanie Denizard, both of whom have just finished the Certificate program. They have been instrumental from the start in getting the School’s new student orientation event off the ground and into the air. Last night, new Continuing Studies students from all areas were introduced to Client Services, Library Services, the McGill Writing Centre,  Career Planning and, of course, to MACES, the McGill Association of Continuing Education Students, in an effective combination of engaging presentations and “speed-dating”.

Anna is the newly elected president of MACES – great visibility for the PR&CM programs. This is Stephanie’s final contribution to McGill (and they have been many) before she starts a new chapter of her life Down Under.  Bon voyage et bon succès, Stephanie!

Marjolaine Voiselle at Capital-Image

Those who remember her outstanding work in the Certificate Program will be delighted to hear that Marjolaine Voiselle has just been hired as a Senior Consultant at Capital Image, a Montreal consulting firm that has won a number of awards from the SQPRP in recent years. Marjolaine herself is no stranger to awards: she and her team of four took first place in the SQPRP’s student case award, the Prix Paul-Dumont-Frenette, in 2007.

Marc Holmes hired by NATIONAL Public Relations

Marc Holmes (diploma May 2012) has just landed a position at NATIONAL Public Relations, a firm that has hired a number of McGill PR grads over the years. Marc will work in the pharmaceutical practice with, among others, Stephanie Lyttle (Certificate 2005), founding president of the McGill PR Student and Alumni Association. Chantal Benoit (Certificate 2004) was our first McGill grad to go to NATIONAL, and she’s been there ever since. Both she and Stephanie are now Senior Consultants.

Christine Tourigny hired by Massy Forget Langlois

On March 25, certificate student  Christine Tourigny begins work as a Coordinator at Massy Forget Langlois relations publiques (MFLRP). Christine is one of our two undergrad student reps to the Curriculum Sub-Committee. Other McGill PR grads currently at MFLRP include Bridget-Ann Peterson (diploma May 2009) and Catherine Cunningham (who made the Dean’s Honour List when she graduated in May 2007, was also a certificate rep and is still an active alumna).

Another McGill public relations grad at SNC-Lavalin

Actually, it’s a bit premature to say “grad” because Everett Martin still has a couple more courses to complete.  But even before graduating, he’s been hired as Corporate Social Responsibility Manager at SNC-Lavalin.  And I have to be honest: Everett had a good deal of  experience when he started the certificate program. Other alumni who’ve passed through the doors at SNC-Lavalin include Neil Griffiths, Laurence Nepveu-Goulet, and way back when, Gillian MacCormack, who recently retired as Director of Global Public Relations. The current boss lady at SNC-Lavalin is Leslie Quinton, Senior Vice President, Global Corporate Communications, who for several years was a very popular instructor in the certificate program.

If you are a student or graduate and have just landed a job or been promoted, please let me know!

Summer Internship with Luxury Fashion Brand

For the fashion minded PR graduate, Michael Kors has an interesting opportunity. Michael Kors is a  rapidly growing global luxury lifestyle brand led by an  award-winning designer.

The Montreal office is looking for a PR program graduate interested in fashion, eager to learn, and ready to participate in tasks including packaging samples, unpacking trunks, and setting up presentations. Candidates must have a professional disposition and a friendly and personable demeanor. French language skills are an asset.

The responsibilities of the job entail:
– monitoring media for client mentions and competitor news
– scanning and recording details of all press coverage within the Canadian media
– assisting with monthly reporting including coverage reports with ad value
– assisting with editor and stylist pulls from the office for editorial shoots
– managing sample inventory, loans, returns, outstanding records
– updating media lists
– contributing ideas for events, editorial shoots, social media activities
– working with other divisions (i.e. marketing, sales) when jointly working on projects
– effectively speaking with media and ensuring their needs are met on deadline

The internship will run from April to August.  The internship will be unpaid. However, depending on the success of the internship, future employment is a possibility. Typical hours will be from 9:00-5:00.

If you are interested in this great opportunity, please contact:

Laura Gatsos

Proof that McGillians have a sense of humour!

Hey, PR certificate and diploma grads!

Alumni of the School of Continuing Studies are invited to hear Andy Nulman (President, Festivals and Television, Just For Laughs International Comedy Festival) discuss the opportunities and pitfalls of running your own business.

Andy Nulman’s career has spanned 30 years, including stints at Montreal’s renowned Just for Laughs International Comedy Festival, which he helped transform from a two-day show to a month-long cultural happening, attracting over two million visitors annually. He also co-founded Airborne Technology Ventures, a pioneer in mobile media content and marketing applications. A three-time author, he was named one of Canada’s Top 40 Under 40 in 1997, and one of the Top 100 Montrealers of the 20th Century in 2000.

Your host for the event is David M. Lank, an award-winning lecturer and the former director of McGill’s Dobson Centre for Entrepreneurial Studies. He has taught many budding entrepreneurs about start-ups, early-phase management and leadership.

Cost: $10 (a drink and bites included!)

Date: Tuesday, October 25, 2011, 5:00 p.m. to 7:00 p.m.

Registration: www.alumni.mcgill.ca/events/Nulman2011

Email: event.registration@mcgill.ca


McGill Faculty Club Ballroom
3450 McTavish Street
Montreal, Quebec
This presentation will be given in English.


SQPRP Networking Event – September 24th. Register now!

Calling all PR students and Alumni…

The SQPRP Young Professionals are hosting a networking event on September 24th, 2011 at the Hyatt Hotel…and one of the panelists is our very own….Elizabeth Hirst!

The theme for this event is Public Relations and Strategic Visions.

Other panelists/speakers include Bruno Guglielminetti from the Cabinet of Public Relations NATIONAL, Jason Patuano of McDonalds Restaurants, Pierre Bouchard of INDICO Communications, and  Denise Vaillancourt of STM. The event will end with a networking Cocktail PRMixer.

Register now as there are limited spots available at http://www.sqprp.ca/contenus/evenements/Colloque-annuel-des-Jeunes-professionnels-de-la-SQ.aspx.

Students get a discounted registration fee of $75 (if you are an SQPRP member, it’s $65) and Junior SQPRP members is $85.

This is an event not to be missed! Check out the page on the right entitled SQPRP Networking Event for a detailed program (in french).

Kudos to a PR Program alum on their new job!

Kudos to yet another PR program graduate on landing a great job in PR!

Recent graduate Liana Casella has been hired by JK Communications.  She will be working as a PR/Marketing Coordinator and will also be involved in product development. Liana graduated in December 2010 from the Public Relations Certificate program.

JK Communications is a Montreal based agency that provides marketing communications solutions. JK Communications has recently completed projects for McGill’s Desautels Faculty of Management and McGill’s Athletics programs.

JK Communications also owns Mobilize Me which focuses on mobile websites, QR code platforms and mobile marketing for various industries.  You can get  more information by visiting JK Communications and Mobilize Me.

Congratulations Liana!

Just For Laughs media assistant for summer

Recent alumna Ema Polifroni at Annexe Communications says her company is still looking for another intern this summer to work on the Just For Laughs Festival.  (Unpaid position.) If you’re interested, please send a letter of intent and C.V to Tammy Peddle at tpeddle@annexecommunications.com

She also reports that in addition to Andrea Wong, who just completed her internship there, McGill PR students Charles Pease and Christina Gould are also working with Annexe this summer.

Two more alumni in Montreal consulting firms

Recent grad Serge Vallières has recently jumped from ACG Communications to NATIONAL Public Relations as a consultant. There, he joins fellow alums Chantal Benoit and Stephanie Lyttle, both award-winning senior consultants.  

Paula Bernardino was recently hired as senior consultant at Massy-Forget relations publiques, where Catherine Cunningham and Bridget Ann Peterson are senior consultant and senior coordinator respectively.

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