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What’s this about Obama?

Tell the people what you want them to hear. Tell them again. Tell them that you’ve told them, and then remind them again about what they’ve been told.” (Then, repeat!)

Amongst the many thing that the campaign has done right, he highlights the Logo, the production values of his advertising, the “brilliant” use of text messaging and the active and intelligent use of Social Media.

I think that the words “Candidate as a Product” is an accurate way of describing the communications platform that helped Obama win this election.

What do you think?

SMART Objectives

I listened to Dr. Terence Flynn speak, and I must say the man is incredible. If you ever get a chance to hear him speak, jump on it.

The case that Dr. Flynn makes is that Public Relations contributes significantly to an organization’s goals. The trick is that you must measure and demonstrate this to management. The key to doing this is setting SMART objectives.

This is to say that they are:

  • Specific
  • Measurable
  • Achievable
  • Realistic
  • Time-bound

.

This is the language that management speaks. Wouldn’t you, as a communications professional want to be understood?

Did you see Dr. Flynn’s presentation? What did he say that made you go Eureka?

This service will correct your news releases for you!

I haven’t checked out this service – it could be great, it could be awful. If you have tried it, let us know. Address and their description follow:

HubSpot’s Press Release Grader evaluates your press release and provides a marketing effectiveness score. This score is based upon basic factors from public relations experts including the language and content of the release, plus advanced factors from Internet marketing experts such as links and search engine optimization characteristics.

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