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Research in public relations – get updated free!

One of the advantages of being near the Université du Québec à Montréal is that they have a very active Chair in Public Relations and Marketing Communication that offers some leading-edge information. One of these takes place on the morning of October 28. Entitled, “L’évaluation des relations publiques à l’heure de la déclaration de Barcelone“, it will address the latest discussions on research in the public relations field held by the European Summit on Measurement (Barcelona) this summer. The organizers have issued a special invitation to McGill PR students and instructors. And admission is free for us! More info at

Adapting communications to include social media

The SQPRP starts its season of professional development events with a timely session on adapting communications to the Web 2.0 context. (In French). As always, there reduced rates for students. See you there!

Don’t miss a fun networking event

IABC Montreal has issued the following invitation to its members,  but potential members are also welcome. Last year, McGill students who attended were welcomed and enagaged immediately in this professional network.  Well worth taking in. 
August 19 · 5:30pm – 9:30pm
Hotel Opus
10 Sherbrooke West (corner St-Laurent)

Here ‘s invitation:

“Join us for the hottest party in town at uber-trendy Hotel Opus (selected as one of the world’s hottest new hotels by Condé Nast Traveler magazine). You’ll find a generous assortment of tasty morsels to tempt the palate and the scintillating company of communication peers and creative services providers – the opportunity to meet, greet, guffaw and make some interesting connections. Help us to welcome new members!”

News on career March 20 workshop

McGill PR alumni will be in classrooms this week with information on how to sign up for the Career Workshop they are organizing in Saturday, March 20. Places are limited and there’s a draw for the 50 available places, so make sure you sign up soon to have a chance to attend.  Click on the page at right labelled, “Alumni Career Workshop”.

SQPRP annual youth conference

The SQPRP’s annual conference, organized by the Jeunes professionnels (members who are students or who have less than 5 years’ experience in public relations/communications) is an amazing PD and networking event. Known as Parle parle, jase, jase, its 2010 edition is scheduled for March 20 (Uh-oh! that’s the same date as the Career Workshop. There will be choices to be made. Or maybe take in the workshop in the morning and the conference in the afternoon.) Anyway, check the SQPRP site in the next couple of weeks.  We may not want to push it again at the expense of out own activity!

Career workshop March 20

Don’t forget to mark your agenda for the Career Workshop being held Saturday morning, March 20. Confirmed speakers include:

Marie-Josée Cardin, Recruiting Consultant, Lock Search Group, who will give a keynote address on what skills are hot in the communications field, as well as practical job seeking tips;

 Hubert Bolduc, Vice President Communications and Public Affairs, Cascades, who will hold a Q&A about working in and agency, a corporation and a non-profit setting; and

 Alison Silcoff, President, Alison Silcoff Events, who will hold a Q&A session about life in events management and fundraising.

The half-day workshop is open to current students and recent graduates of the McGill PR programs and tickets ($10 per person) will go on sale in February.  Tickets are limited to 50 spots, so be sure to watch this space for more updates. 

Attend IABC seminar at greatly reduced rate

IABC/Montréal has registered for the next webinar so we can share the cost, have a networking experience AND a great lunch for just a portion of the cost!
Webinar title: Communicating Tough, Touchy, Sensitive Situations, Dealing With High-Level Emotional Issues

Presented by James E. Lukaszewski, ABC, APR, Fellow PRSA. Broadcast from USA, this webinar is in English

What: Webinar & 3-course lunch.
When: Wednesday, November 18, 2009 –  12:00 – 1:30 p.m.
Where: At a downtown location. Registration required as space severely limited.

How: Contact Yvonne Callaway Smith  by e-mail or at 514.697.3584.

Cost: IABC/Montréal members $55
Non-Members $75
IABC Student members $40

Limited seating, first paid, first served!

Open House ’09

This year Continuing Education will participate in McGill’s Open House for the first time. The Centre will be open (at 688 Sherbooke St. West) between 10:00 and 4:00 that day, with information sessions for prospective students between 2:00 to 4:00.  So tell your friends who might be interested in coming along to see why you spend so much time studying/teaching. More news as the day is planned.

What’s PR really worth to the bottom line?

We in the profession may know, but we have not done well in taking that conversation beyond public relations practice and into the executive suite. But Dr. Terence Flynn has. He’ll be telling the Issues Management class about it, in Burnside Hall room 1B36 (basement), starting at 6:00 p.m.  Leslie Quinton and her class will be our hosts. All students, instructors and potential students are welcome.

Terry’s presentation, based on his own research at McMaster University’s De Groote School of Business, will show quantitative evidence of how healthy reputations lead to financial success and increased value for the organization, along with evidence that intangible assets increasingly drive reputation.  He will also apply these principles to the recent listeriosis outbreak that affected Maple Leaf Foods and assess the company’s public relations response.

This is a rare opportunity to hear from one of the pioneers in public relations/management research in Canada. After a 20-year career in his own international public relations practice, specializing in environmental risk communication and community relations, Terry completed his doctoral degree at Syracuse University in Mass Communications, specializing in Crisis and Risk Communication. He is currently director of Canada’s first and only Master of Communications Management degree program. 

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