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Launching Your Career in PR, Communication, and Marketing

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On Nov. 24th, industry leaders in communications, PR, and marketing shared their unique insights with McGill’s students.

Everyone that attended the Speaker Series session got their hands on some top tips for the next step in their career. The presenters spoke with great candour while reaffirming that there is no specific path to become a communications professional. Here are just a few of these fantastic tips:

 Valery Pasionek: self-confessed agency addict.

  • There’s no vanilla flavour in an agency —no one’s bland!
  • If you decide to work in an agency, you’ll have a chance to learn from the industry’s superstars.
  • When job-hunting, don’t sell your skills, sell yourself.


Darini Vedarattiname: lives to help others and has managed to make a career out of it.

  • Don’t waste your time working for an organization if it’s not right for you.
  • Build your network and brand—stand out and rise above the noise.
  • Help people and be genuine while doing so. You never know what may come of it.


Deborah Hinton: believes that it’s ok if your career path looks like a squiggly line.

  • Give yourself career goals to help you stay on track. Figure out what you want to achieve and give yourself a deadline.
  • Embrace curiosity: ask questions and get involved.
  • Make sure your network is diverse—we can learn a great deal from different people.

Many of us walked away from this memorable evening with a new set of tricks up our sleeves.

Thank you Deborah, Darini, and Valery for taking the time to come to McGill—we can’t wait to put your tips into practice!

Also, we would like to extend a big THANK YOU to the support of Investor’s Group for sponsoring the post-event networking session.

Many students voiced interest for professional mentoring. For further information about the resources at the SCS, please feel inclined to send an email to Emilie Nketiah at labourmarketconnections.scs@mcgill.ca.


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Young Communicators In Motion

The International Association of Business Communicators’ (IABC) Montréal “speed style networking” event for student-professionals is back for its 2nd edition on May 3rd, 2016.

Upcoming SQPRP Events

Start your professional new year on the right foot! SQPRP (Société québécoise des professionnels en relations publiques), the largest network of public relations professionals in Quebec, is pleased to kick-off 2016 with a number of new professional development events and workshops. Register for these upcoming events or learn more about membership with SQPRP!


CheersCongratulations to The McGill PR Grad Students for producing such a remarkable event last month! It was a beautiful evening at the sumptuous Mayfair Cocktail Bar as over 130 guests enjoyed specialty cocktails, delicious bites, and a riveting raffle with amazing prizes (like tea at the Ritz!).

Check out photo booth pictures from Studio Zoetropia

Didn’t make it to the event? Check out the Facebook page with all of the cool prizes you could have won!

Of course, the evening of revelry was all for a good cause as proceeds from ticket sales and raffle ticket purchases went to benefit Le Chainon, a Montreal based women’s shelter. Reports from organisers indicate that the event raised over $5,000 for the charity, more than double its original goal.

Well done to all!

Read more about Mixing & Mingling project

About Le Chainon
Our mission is to help Le Chainon, a Montreal based women’s shelter that welcomes and offers assistance to women in crisis. The shelter has been helping women since 1932 and has made it its mission to provide guidance, assistance, shelter and security to women in need and to them regain their independence. Le Chainon helps hundreds of women every year and is dedicated to providing unconditional hospitality 365 days a year. For more information visit: http://www.lechainon.org/

PR Grad Students present a night of Mixing & Mingling to benefit Le Chainon

ImprimirThe McGill PR Grad Students present a night of Mixing & Mingling at the fabulous Mayfair Cocktail Bar. All proceeds go to Le Chainon, a Montreal based women’s shelter that welcomes and offers assistance to women in crisis.

Wednesday November 18, 2015
from 6pm-8pm

$20 | Early Bird
$25 | At The Door

Check out the Facebook page to get in touch with organizers for tickets.


– Guests will enjoy a complimentary specialty cocktail from the outstanding Mayfair Cocktail Bar

– Complimentary hors d’oeuvres

– 1 entry into a raffle and chance to buy more tickets with tons of amazing prizes from our sponsors: Bronzage Bishop, Unique Foods, Juliette & Chocolat, L’Oreal, Cinema Carnaval, Musée Grévin, La Petite Robe Noire, Big Time Watches, Oxford Learning Center, Studio MW, Restaurateur and chef Helena Loureiro, Mayfair, Bistro Balmoral and more.

– Photobooth provided by photographer Joey Franco

Our mission is to help Le Chainon, a Montreal based women’s shelter that welcomes and offers assistance to women in crisis. The shelter has been helping women since 1932 and has made it its mission to provide guidance, assistance, shelter and security to women in need and to them regain their independence. Le Chainon helps hundreds of women every year and is dedicated to providing unconditional hospitality 365 days a year.


Exclusive IABC/Montreal Event: November 4

Looking to find out more about what it takes to build a career in communications? Find out how the comms leaders that power Sid Lee, Hill+Knowlton, Massy-Forget and Mediative started their professional journeys. Attend this exclusive IABC/Montreal event on November 4 and share your CV with our outstanding panelists. We’re looking forward to meeting you and supporting the next generation of communicators!

https://www.eventbrite.ca/e/billets-soiree-pour-connecter-et-sinspirer-inspiring-connections-for-your-future-19064256705 (more…)

Networking Event with PR Industry Leaders – Friday, October 16

Join industry leaders as they share tips and advice for your next step in career success. Includes opportunities to mingle with featured speakers, students and alumni.

Marketing, Public Relations & Communications
Friday, October 16
5:30 – 8:00 p.m.

Frederic Harnois – Campaign Manager, Bloom Search Marketing
Leslie Quinton – Leader – Strategic Communication Practice, LRN
Lauren Scott – Communications and Public Relations Manager, Distech Controls
Jackson Wightman – Founder, Proper Propaganda

Free for McGill SCS students and alumni!
Places are limited.



Copyright © 2015 McGill University School of Continuing Studies. All rights reserved.
For more information:
McGill University School of Continuing Studies
E-mail: labourmarketconnections.scs@mcgill.ca | Telephone: 514-398-8800 ext. 04553

PR Networking

Don’t forget to attend!

Join industry leaders as they share tips and advice for your next step in career success. Includes opportunities to mingle with featured speakers, students and alumni.FEATURING:
Frédéric Rondeau – Partner, Espace M
Lauren Scott – Marketing Communications – PR Specialist, Distech Controls
Rodrigo Lima – Strategic Account Director, CNW Group
Kristina Colpitts – Founder & Social Media Strategist, B Social
Lisa J. Weiss – Creator, I of the Storm Coaching & Consulting
Friday, May 8

Marketing, Public Relations & Communications

Cost: $18

Time: 5:30 – 8:00 p.m.

A networking reception will follow.

Places are limited.


Register in advance for Saturday workshop!

Here’s the link for the Student & Alumni Network career workshop this Saturday (“From the classroom to the Boardroom”)  There’s is still space available. Don’t miss this opportunity offered by our tireless alumni and NATIONAL Public Relations, exclusively for McGill PR students. (See original post below.)


Register by Friday afternoon, though – security at the Sun Life building will need a list of attendees. If you have any trouble with the link, just let Stephanie Lyttle know you’re coming so she can add your name to the list, and bring $15 cash with you to the event.  slyttle@national.ca or 514-843-7171.

Save the date: October 4

IABC Montreal, in collaboration with the McGill Association for Continuing Education Students (MACES), is sponsoring “Your Future Starts Now”:  a panel of three communications, HR and business pros interact with MACES members to share career tips and advice that will help future graduates identify and make the best of future career opportunities. More info to come in this column or at IABC website.

Career Workshop moved to fall

The Student and Alumni Network Career Workshop has been moved from spring to fall 2013. More news as plans develop – watch this space.  BTW, this frees up Saturday, May 11 for students interested in writing the new PRK exam. (See April 18 post.) Let Elizabeth know if you are interested and check out the PRK website for further details. Deadline to register: May 8.

Great learning and networking opportunity – free for students!

IABC is holding its first event of 2013 at the Montreal Museum of Fine Arts on Wednesday, January 16 from 5 – 8 p.m. In addition to the networking opportunity, there will be a timely session on communicating through interactive media on behalf of large organizations. $45 for members, free for students! Can’t beat those prices!

Reminder: SQPRP Event This Weekend!

The annual SQPRP Young Professionals event is happening this Saturday! It’s taking place at the Hyatt Hotel this September 24th from 9:00 AM t0 4:30 PM. 

This year’s theme is ‘Public Relations and Strategic Visions’. Topics will include corporate social responsibility, social media, and the future of the PR profession.  

You still have time to register at SQPRP Colloque Annuel. Students get a discounted registration fee of $75. 

If you cannot make it for the conference portion, try to attend the PRMixer Cocktail at 4:30 PM.

Have fun and network!

Callout to ambitious PR students! Here’s a volunteer opportunity you don’t want to miss.

McGill BA graduate Kaylann Knickle is recruiting volunteers to work during an upcoming high-profile charity event!

Here’s what Kaylann has to say about the event:

*   This non-partisan event is called Fleurons Glorieux, held on November 8, 2011.

*   700-900 people are expected to attend.

*   Confirmed attendees include political leaders, military brass, celebrities and leaders in the business community.  The four event co-chairs are Paul Desmarais Jr. (Power Corp), Pierre Beaudoin (CEO, Bombardier), Marc Parent (CEO, CAE), Louis Vachon (CEO, Banque Nationale)

*   The evening will be a celebration to thank the members of the Canadian Armed Forces who have reached the end of a long combat mission in Afghanistan.  All funds raised will be donated to Canada Company, a non-partisan charitable organization that serves to build a bridge between business and community leaders and the Canadian military.

Pretty impressive! So, here are three good reasons for PR students to volunteer for this event:

Getting to experience the insider’s view on event planning and media relations; having the opportunity to network with high-profile individuals and other PR students and professionals; and last but not least, helping out a great cause!

To apply for a volunteer position, please forward your CV and a short paragraph about yourself to Kaylann Knickle (kaylannknickle@gmail.com).

ELAN Quebec: English Language Arts Network

Are you interested in the arts community in Quebec?  Are you an artist?  Do you want to do  work for arts based organizations?

If you have said yes to any of the preceding questions, then the English Language Arts Network of Quebec (ELAN Quebec) is an organization you should know about.

Created in 2005, ELAN Quebec is a multi-disciplinary community of over 8,500 artists and cultural workers in Quebec. As per the ELAN Quebec website, the organization aims to:

  • Provide support, services and networking opportunities to English-speaking artists of all disciplines in all regions of Quebec.
  • Promote the work of artists so they receive greater recognition and visibility.
  • Collaborate with sister organizations to coordinate and instigate support services, such as professional development and mentorship opportunities.
  • Build bridges between English-speaking and French-speaking communities.
  • Advocate on behalf of English-speaking artists and their community in critical areas such as funding and public broadcasting.
  • Promote arts and culture as a means to enrich education, develop the creative economy and serve as a motor for economic development.

Job opportunities and internships are regularly posted on ELAN Quebec”s Community News section. Recent organizations that have posted positions include Centaur Theatre, Studio XX, Black Theatre Workshop and the Contemporary Art Galleries Association (AGAC).

You can learn more about ELAN Quebec by attending their upcoming 7th Annual General Meeting and August Schmoozer on August 29th.  Here are some event details:

Monday August 29
AGM: 6pm-8pm
Schmoozer: 8pm-10pm
Cabaret du Mile End (5240 avenue du Parc)

RSVP to agm2011@quebec-elan.org by August 23rd

Members in good standing can vote (membership is $25/year). Non-members are welcome to attend as observers.

Once you join ELAN Quebec, you will receive their newsletter. You can also follow ELAN on Facebook and Twitter.

So get out there and schmooze with the artists and arts based organizations of Quebec!

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