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Maple Leaf is the new Tylenol

Speaking of PR Week, those who came to hear Terry Flynn last fall will be particularly interested in an update on his study of Maple Leaf Foods’ reputation. It proves, once again, that transparency and quick response are two keys to maintaining reputation during a crisis. http://www.prweekus.com/section/422¬†Scroll down to the second page of news items.¬† (Yes, I should have posted this a couple of weeks ago!)

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