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Students come together to “Make Networking Great Again”

14449041_10157442064765109_4832555691062626587_nStudents from CPL2 510 Communication and Networking Skills are proud to host “Make Networking Great Again” on Friday, October 28 from 5:30pm to 7:30pm at the Royal Montreal Curling Club. This unique event, completely organized by Continuing Education students enrolled in CPL2 510 Communication and Networking Skills class, unites students from various programs, professional disciplines, and career expertise in a casual business environment to exercise effective networking skills. Representatives from MACES, along with Jason Della Rocca, the Co-Founder of Execution Labs, will be providing remarks at the event about the importance of networking.


A Keen New Cohort of McGill PR Students


PR is an emerging communication field like no other. Organizations are held to account faster and more strictly than ever before and communication recipients have the power to shift and shape the narrative. image3Growing social desire for accountability has begun to put a price on public opinion. This may be one explanation for the rise in the prevalence of PR practitioners.

McGill’s School of Continuing Studies PR program offers a comprehensive set of complimentary courses for students keen to pursue careers in the field. The benefit of the program lays in the hands-on approach, which many students welcome warmly as it offers a refreshing change from academic undergraduate study. The course also sprinkles in theory to substantiate approaches to case-based problem solving.

After some digging, it became clear that the new McGill PR cohort of 2016 comes from a diverse range of backgrounds—England, Ontario, Lebanon, Syria, Haiti, and France to name a few! Studying in Montréal has helped many students learn a great deal from the hard-truths of PR culture in Canada and the challenges that we must face as professionals.

This year’s students seek to leverage their academic credentials to careers in political PR, government relations, corporate PR, digital media, internal PR, external PR, event management, investor relations, and even campaign management. The program brings a new set of challenges to the table such as refining our communication and honing our internal thesauri. One student praised the program saying that “it makes you recognize the importance of careful wording and how sometimes not speaking carries a message as effective as speaking continuously.” Another student commented on how the learning environment provides a unique opportunity to brainstorm and problem solve real-world case studies.

The course provides candid perspectives on the need for greater accountability, transparency, and ethics in an increasingly disillusioned world from professionals who speak from the heart. Not only this, several guest lecturers have come to McGill to talk to students about their experiences in the PR world. Just a few weeks ago, the President of IABC Montréal, Maria Constantinescu delivered an insightful lecturer on ethics. Now that’s what real-life learning is all about! Maria even invited students to get onboard and help her organize one of IABC’S upcoming events. But more on that later… ; )

Check out our upcoming blog posts to keep up-to- date with upcoming events, student projects, and exciting internships. Keep your eyes peeled as members of the McGill PR class will be running an event for the International Association of Business Communicators in Montreal come November. We’ll also be keeping you posted with the latest news on Twitter and LinkedIn!

Cheers, Nic & Amy



MACES Elections – Send your nominations today!

election banner
A quick reminder that the MACES (McGill Association of Continuing Education Students) 2016 Elections are now ON and you only have a few days left to submit your nominations!

Have you been looking for a leadership opportunity that allows you to complement your academic and professional experience? Are you interested in getting more involved with MACES, the School of Continuing Studies and the greater McGill Community? Well, now is your chance to nominate yourself for one of the five positions available in this year’s election. (more…)

PR Grad Students present a night of Mixing & Mingling to benefit Le Chainon

ImprimirThe McGill PR Grad Students present a night of Mixing & Mingling at the fabulous Mayfair Cocktail Bar. All proceeds go to Le Chainon, a Montreal based women’s shelter that welcomes and offers assistance to women in crisis.

Wednesday November 18, 2015
from 6pm-8pm

$20 | Early Bird
$25 | At The Door

Check out the Facebook page to get in touch with organizers for tickets.


– Guests will enjoy a complimentary specialty cocktail from the outstanding Mayfair Cocktail Bar

– Complimentary hors d’oeuvres

– 1 entry into a raffle and chance to buy more tickets with tons of amazing prizes from our sponsors: Bronzage Bishop, Unique Foods, Juliette & Chocolat, L’Oreal, Cinema Carnaval, Musée Grévin, La Petite Robe Noire, Big Time Watches, Oxford Learning Center, Studio MW, Restaurateur and chef Helena Loureiro, Mayfair, Bistro Balmoral and more.

– Photobooth provided by photographer Joey Franco

Our mission is to help Le Chainon, a Montreal based women’s shelter that welcomes and offers assistance to women in crisis. The shelter has been helping women since 1932 and has made it its mission to provide guidance, assistance, shelter and security to women in need and to them regain their independence. Le Chainon helps hundreds of women every year and is dedicated to providing unconditional hospitality 365 days a year.


Part-Time Job Opportunity: Montreal Holocaust Memorial Centre

holocaustmuseumCommunications & Events Assistant
Montreal Holocaust Memorial Centre 

The Montreal Holocaust Memorial Centre, through its Museum, its commemorative programs and educational initiatives, educates people of all ages and backgrounds about the Holocaust, while sensitizing the public to the universal perils of antisemitism, racism, hate and indifference. It promotes respect for diversity and the sanctity of human life.

The Special Events and Communications Assistant will contribute to the outreach capacity of the Centre through the organization of the Holocaust Education Series and the Centre’s Fall – Winter programming.

Job Description and Responsibilities: 
• Assisting the Events & Communications Coordinator in organizing events and during the Holocaust Education Series,
• Assisting the Events & Communications Coordinator in developing communications materials for the Fall – Winter programming such as: flyers, web text, press kit and press releases;
• Updating contacts and distribution lists,
• Translating texts from French to English.

The applicant must be bilingual (excellent written English and advanced French language skills) and be a returning student studying Communications, History, Museology or another related field.

This is a 180 hour contract to be completed before December 31, 2015 offering a flexible schedule. The salary is 15.00$ per hour. Under the requirements of the “Young Canada Works” program, to be considered, candidates must be Canadian citizens or entitled to work in Canada, aged 16 to 30 years and full-time students intending to return to their studies in the next school year.

Please send your CV with a cover letter before October 23, 2015 to info@mhmc.ca. Please use “YCW – Communications & Events Assistant” as the subject of your email. 

Only those applicants granted an interview will be contacted. We thank you for your interest in the Montreal Holocaust Memorial Centre.

Montreal Holocaust Memorial Centre
5151, chemin de la Côte-Ste-Catherine
Montréal (Québec) H3W 1M6

Mitch Joel talks social media

Mitch9230adjustFor those of you who missed out on guest speaker Mitch Joel this summer, well here’s your chance to redeem yourself! Mitch Joel will be talking social media at McGill on November 6th. The event will take place in the McConnell Engineering building room 013 from 6:00-7:15.  The event is open to all McGill students it will be on a first come first serve basis.

Mitch Joel is President of Twist Image – one of the largest independent Digital Marketing agencies in North America. Marketing Magazine dubbed him the “Rock Star of Digital Marketing” and called him, “one of North America’s leading digital visionaries.” Mitch is a past Chairman of the Board of Directors of the Canadian Marketing Association and a former Board Member of the Interactive Advertising Bureau of Canada.



Current Trends in Digital Communication course at McGill


Are you interested in learning how to use social networking in the digital media landscape? McGill University is offering a Professional Development course Current trends in Digital Communication which is part of the Professional Development certificate in Digital Content & Communication.

At the end of this course the participant is able to:

  • Participate in social media networks on behalf of their organization or brand, and engage and manage online communities.
  • Use social media tools for public relations, marketing, publicity, recruitment, handling leaks, reputation management and crisis communication, as well as in support of social causes.
  • Track trends and behaviour among online communities and understand how they function.
  • Measure the results of digital media communications.
  • Understand corporate trends and best practices in digital communications.
  • Create original content for digital communication.
  • Manage digital content and communities in support of organizational objectives.

For more information on the Current Trends in Digital Communication course please visit   http://www.mcgill.ca/continuingstudies/programs-and-courses/public-relations-and-marketing/courses-and-workshops/digital/trends

If interested in the Certificate program please visit http://www.mcgill.ca/continuingstudies/programs-and-courses/public-relations-and-marketing/courses-and-workshops/digital


Cohn and Wolfe hires McGill PR student

Yosr Kooli, a senior student in the Diploma program, has landed a coordinator job at the major PR firm Cohn & Wolfe. She couldn’t even wait to graduate! Best of success, Yosr!

Putting on the Ritz: Opportunity at Historic Hotel

Here is another great opportunity for PR program students AND it’s a paid position!

The historic Ritz Carlton Montreal is looking for a Marketing and Communications Coordinator.  The luxury hotel will be reopening after major renovations and they are looking for a dynamic person who will be the ‘air traffic’ control person between the Director of Sales & Marketing, Director of e-Commerce, and the PR & Ad Agencies.

The ideal candidate is someone who is interested in marketing, public relations, and communications.  The candidate must be creative, a good writer, diplomatic, tactful, and great at staying on-time and on-budget. The candidate also must also be bilingual to be able to communicate with journalists from around the world.

This is a perfect position for a recent graduate who has  worked in an office environment.

If you are interested in this paid position, please contact:

Jo-Anne Hill
JH Hospitality Consulting

Internship Opportunity at a Boutique PR Agency

An internship opportunity has opened up at a national PR agency based in Montreal.

Zak Communications is looking for an intern who would like to learn the essentials of communication while working on interesting projects in a boutique atmosphere. The agency’s clients include Bench, Maserati Quebec, W Montreal, and The Bay.

Internship duties would include: working closely with account managers on a variety of projects; industry research; and media tracking.

Interested applicants must be driven, goal oriented, and have a flair for fashion. Applicants must be available 3 to 5 days a week for a period of 2 to 3 months.

If you are interested, please contact:

Michael Di Staulo


Life, the Universe, and Everything: A Real Life Q&A with your Student Representative

Contributed by Amanda Fritz

As a student representative for McGill’s Certificate of Public Relations program, I get asked a lot of questions. Last week, I was approached by a number of students with similar concerns about the ‘when’ and ‘why’ of how courses are offered in the certificate program. So off I went to see our program’s (infinitely) wise coordinator, Elizabeth Hirst, for some answers.

While I’ve already reported back personally to these students, we’ve decided to publicize this recent Q&A to help spread the word to others who might be similarly curious.

Q1) Has there been any discussion about holding more classes on the weekend, in addition to the few that are currently offered, for students whose work schedules don’t allow them to make a 6 pm start?

A1) We’re glad to hear that there’s interest in Saturday courses because Event Management (CPRL 228) is scheduled on Saturdays next fall. Because there are a finite number of teachers and classrooms available to McGill’s School of Continuing Studies, and because you don’t want to offer too many different classes on the same night of the week, it makes a lot of sense to offer this elective on the weekend. If it does well, there may be more Saturday classes. Holding classes on Saturday might also help out students who absolutely want to finish the program with the one-year track, though there is some hesitation to put core courses on weekends for those who absolutely can’t make it.

Q2) Is there any possibility of modifying the program timetable so that students beginning the certificate in winter could complete the required courses within a year (the way students who begin in fall can)?

A2) Your program administrators have turned their brains inside out trying to figure out a one-year track for students who start in winter. Right now, there just isn’t a way to fit everything in. We’re working on getting the go ahead to give some core courses more than once a year, which should help, as should having some courses given on Saturdays. Rest assured that we’re trying very hard to find a way to give winter-start students a possible one-year track.

Q3) Can I complete three undergraduate certificates and receive a Bachelor’s degree?

A3) Yes and no. In Québec it’s only the French language universities that will award you a bachelor’s degree in exchange for completing three certificates. This means that you need to complete at least two of your three undergraduate certificates at a French language university, with the requirement that you officially apply to do so during your first year of study. The only local exception we know of is Concordia University’s Journalism Program, which offers students the option to combine three journalism certificates into a Journalism BA.  Contact the undergraduate advisors at any of these universities for additional details.

More questions? Comments? Don’t hesitate to contact your program’s student rep!

Certificate program representatives:
Amanda Fritz (amanda.fritz@mcgill.ca)
Christine Tourigny (christine.tourigny@mail.mcgill.ca)

Diploma program representatives:
Anita Cotic (anita.cotic@mail.mcgill.ca)
Rafael Mayor-Mora (rafael.mayor-mora@mail.mcgill.ca)

Online Tools for Group Projects: Communicate and Collaborate

PR Program students are well aware that group projects are an important part of courses. Group project challenges can include the scheduling of group meetings at mutually convenient times and the creation of one cohesive final project from the individual contributions of each group member.

Luckily, a number of free online tools can help with these challenges. These are just a few of the many online tools available to make your group projects easier to manage.

If a group member is unable to make it in person for a meeting, use Skype to have them join virtually using the voice or video call features. Skype also has a screen sharing feature. Group video calling and group screen sharing are also available through Skype’s Premium Service.

Google Docs is a cloud computing service for creating, sharing, and editing documents online. It also allows for real-time collaboration with other users. Google Docs works on PC, Mac, and Linux platforms, and supports  formats such as .doc, .xls, .ppt, and .pdf.

Dropbox is a web-based file hosting service that also uses cloud computing. Dropbox allows users to store and share files and folders with each other. Each user gets 2GB of storage for free and there are subscriptions available for storage up to 100GB. By sharing folders, each group member can work together on the same documents.

Good luck on the ‘virtual’ collaboration!


Add/Drop Period Ends Tuesday September 13th

Since classes began on September 1st, many of you are checking out classes to see what workload you can handle and what best fits your schedule. We like to call this the ‘Shopping -for- Classes’ period.

Well the time has come to commit!

You have until Tuesday September 13th to officially change sections, add and drop courses. If you drop a course, you will get a full refund LESS a $20 course drop fee.

If you still have not firmed up your choices, then you can withdraw from a course until Tuesday September 20th. You will get a full refund less a $20 course fee BUT you will have a grade of W on your transcript.

Remember if you miss these deadlines, you will be responsible for any course -related fees.

Who’s Posting in the McGill PR Facebook Group? Transcanada Trail, That’s Who!

Just a reminder to check our Facebook and Linkedin groups regularly because our colleagues are posting interesting information, including job postings!!  Check out the one below by Leslie Quinton!

Facebook: http://www.facebook.com/groups/17234264232/?view=permalink&id=10150290698764233#!/groups/17234264232/

LinkedIn: http://www.linkedin.com/groups?gid=3737332&trk=myg_ugrp_ovr

TRANSCANADA TRAIL is hiring a Communications Advisor! Your role would be to collaborate and improve communications tools including brand management, publications, internet and social media, provide cmmunications support and advice as required, including developing and implementing communication plans, strengthen social media tools with monitoring, regular updates and analysis. All candidates should have an undergraduate degree in Communications or a related field with 2-3 years experience in communications.

You must be bilingual, have a strong underestanding of social media, strong verbal communiation and interpersonal skills, ability to deal with people at all levels, strong leadership capability and ability to work effectively in a team environment

CONTACT: Julie Brouard [JBrouard@tctrail.ca]

*Check out the page on right entitled “Transcanda Trail Communication Advisor” or the facebook group for more details on this job posting! Thanks Leslie!

What’s Next? For Charles Pease, it was Annexe!

Charles Pease from the PR Certificate Program at McGill's Continuing Studies

I recently had a chance to catch up with Charles, a colleague and friend from one of my PR classes at the School. Last time I spoke to Charles, he was doing a three month internship at Annexe Communications. Since then, he’s landed job at the company. Congrats, C.!

It looks like he’s having a great time at his new job. Here’s what he had to say in a short email interview:

When did you start working for Annexe Communications?

I started working at Annexe in May and have been with the company since then.

What are you doing for them?

I do press relations for Fox Searchlight and am an Assistant Press Coordinator for other projects including TVA film and Cineplex Entertainment. I also just worked on the Juste Pour Rire festival (the French version of the Just for Laughs festival) this summer.

What do you like most about your job in PR?

The highlight of the job is constantly doing something different. I love learning, and with this job I get to touch many facets of the industry beyond press relations and promotions. I also love all the people you get to meet!

Are you up to any PR-related projects outside the office?

I am active in other side projects. I am part of the Sarah Cook Fund’s “Kids for Kids with Cancer” event. I get to use my old skill set as an interior designer and my new ones in PR to really help with the event. There are other projects on the way as well!

Thanks for keeping in touch, Charles!

If you’re a student or graduate of the PR program at McGill’s School of Continuing Studies who’s working in the field, get in touch with me! I’d like to hear about it. Email me at alumni.conted@mcgill.ca.

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