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Manwin is Hiring a Social Media Specialist!

Calling all McGill graduates who are passionate about social networking… this could be the job for you!  Manwin Canada,  a company specializing in the development and marketing of highly trafficked web properties is looking for a social media specialist!

You would be required to oversee aspects of their social networking campaigns while developing the monetization strategy for community hype. This includes producing blog updates, newsletters and online posts. And of course, you’ll be integrating Facebook, MySpace, Twitter and other social networking websites as part of your job.

Candidates should have at least 2 years professional experience, be able to create and execute online social media campaigns, be a creative and ‘out of the box’ thinker and have excellent communication skills.

For more information about the posting, and to apply, visit

Bon job, Continuing Studies PR students!

Hope everyone’s surviving the heat/humidity wave!

Here’s something cool: a picture taken by PR grad diploma student Rafael Mayor-Mora of the Bon Jovi concert (browse through the McGill homepage’s picture rotation to take a look)! Several PR students from the School participated in a one-day internship with Bon Jovi’s crew during the concert this past May, getting an insider’s look into the entertainment biz’s fascinating and fast-paced event planning.

For full details, check out the McGill Reporter article written by PR student Amanda Fritz!

Registration now open for Fall 2011 Courses

From June 14th to September 1st, registration for the Fall 2011 semester  is now open for PR  program students. Just login to your account through the MyMcGill portal or Minerva for Students to access the course listings and to register.

Required courses that are on offer  for the PR certificate or Diploma programs include: ‘Basics of Public Relations‘, ‘Communication Planning‘,  ‘Cases in Public Relations‘,  ‘Internal Communication‘, ‘Ethics in Public Relations‘, ‘Public Relations Event Management’, and ‘Internal Stakeholder Communication‘.

Also of note, two exciting  courses are available  as electives under the Diploma programs: ‘ CMIS 542: Electronic Marketplaces and Social Media’ and ‘CMIS 530: Web Analytics for Internet Business‘.  These courses focus on information technology and social media – important vehicles for public relations  in the 21st century.

You can find more information about all these courses on the Continuing Education Timetable Page.

Happy registering!

Just For Laughs media assistant for summer

Recent alumna Ema Polifroni at Annexe Communications says her company is still looking for another intern this summer to work on the Just For Laughs Festival.  (Unpaid position.) If you’re interested, please send a letter of intent and C.V to Tammy Peddle at

She also reports that in addition to Andrea Wong, who just completed her internship there, McGill PR students Charles Pease and Christina Gould are also working with Annexe this summer.

McGill student lands SNC-Lavalin position

Your blogmaster is pleased to announce that Diploma student Laurence Nepveu-Goulet has been hired for the position of Communicator/Administrator at Global Communications for SNC-Lavalin. Congratulations, Laurence!

Happy New Year!

And welcome back to the blog dedicated to news, views and opportunities for students, alumni and instructors in McGill’s public relations programs. Your blog moderator hopes to be more assiduous in making regular postings.

Welcome especially to the new students who are joining us in the winter term. Be sure to keep in touch with your student representatives about any questions or concern you may have about your courses and program. (For names and contact info see page titled “Student reps”.)

Finally, our family is growing. Those who enjoy baby pictures may want to check out our photo gallery to see what our students, grads and teachers have been producing lately!

Buzz Gibbs and wife Anne with their first grandchild, Alex Liam Loiselle

William (known as Wills) with his parents, instructor Elaine Depow and husband Jeremy. Taken in July 2009 -- he's a lot bigger now.

Recent grad Jasmine Sharma with Saniya Khatri, the newest addition to her family.

Cat Cunningham's baby, Dylan, plays Santa

Saniya Khatri is greeted by her big sister Sahana. Their mother is recent grad Jasmine Sharma.

Crises and digital media

A great opportunity for all instructors and students to bone up on how digital media are changing the way we handle crises in organizations: IABC is hosting an international webinar on November 3 at the Café des Beaux-Arts. Special student rates as usual – and good networking.

Job success through our blog!

Congratulations to diploma student Rafael Mayor-Mora (also a student representative to the Curriculum Sub-Committee) who just landed a job we advertised here last month. He is now Communications Manager for ICSID (International Council of Societies of Industrial Design). Alum Neil Griffiths tipped us off to the opening.

Social media – to teach it = to live it

I’ve been saving this blog post from Bill Sledzik for at time when I could read it with attention, because I knew it would have a lot of ideas relating to how we handle social media in our own PR program. It was brought to my attention by Judy Gombita, who has been an inspiration when it comes to effective use of Web 2.0 in public relations.

Judy is one of the contributors to PR Conversations — an international  blog well worth checking out on a regular basis for its very professional posts. Judy introduced me to  Bill a year or two ago and I have been very glad of it on more than one occasion. 

But back to Bill’s post: it’s worth reading all the comments, especially the last one by Bill about the approach to teaching social media by the Kent State PR program. Other points — many in the comments — include the need for critical voices (as opposed to the cheerleading we often get from new media fans) and the importance of practising what you preach in the classroom.

Any comments from instructors and students about our own program are welcome. Instructors, do you agree with Kent State’s approach? What more could we be doing? Students, are you getting well enough oriented with social media?

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