McGill PR Students Exhibit Strong – and Ethical – Crisis Communication Skills

The following guest post is written by Melissa Agnes who reflects on her experience with McGill PR students

I recently had the opportunity to teach a 3 hour course to Victoria Pickering’s Ethics in PR class at McGill University. Giving guest lectures is something I do regularly onMelissa Agnes at a speaking engagement different topics that derive from the subject of crisis management, but I have to say that this particular experience is one that will stay with me.

 The class as a whole demonstrated a profound understanding of what it means to communicate ethically in a crisis.

The 30+ students in this #PREthics771 class were perceptive, engaging and hungry for knowledge. Through our discussion of today’s crisis realities, and our examination of real-world crises, including the current Ebola crisis and Malaysia Airlines’s crises of 2014, the class as a whole demonstrated a profound understanding of what it means to communicate ethically in a crisis.

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Crises and digital media

A great opportunity for all instructors and students to bone up on how digital media are changing the way we handle crises in organizations: IABC is hosting an international webinar on November 3 at the Café des Beaux-Arts. Special student rates as usual – and good networking.

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