Networking Event with PR Industry Leaders – Friday, October 16

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Join industry leaders as they share tips and advice for your next step in career success. Includes opportunities to mingle with featured speakers, students and alumni.

Marketing, Public Relations & Communications
Friday, October 16
5:30 – 8:00 p.m.

Featuring:
Frederic Harnois – Campaign Manager, Bloom Search Marketing
Leslie Quinton – Leader – Strategic Communication Practice, LRN
Lauren Scott – Communications and Public Relations Manager, Distech Controls
Jackson Wightman – Founder, Proper Propaganda

Free for McGill SCS students and alumni!
Places are limited.

REGISTER TODAY

PRESENTED BY:

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Copyright © 2015 McGill University School of Continuing Studies. All rights reserved.
For more information:
McGill University School of Continuing Studies
E-mail: labourmarketconnections.scs@mcgill.ca | Telephone: 514-398-8800 ext. 04553

CTV’s Mutsumi Takahashi visits McGill PR Students

Ms Takahashi speaks to students during an open forum Q&A.

Ms Takahashi speaks to students during an open forum Q&A.

 Welcome to the new semester at McGill! The Public Relations Student and Alumni Network is pleased to launch this year’s blog along with exciting content on our Facebook and Twitter feed.

This year, we have a remarkable line-up of acclaimed industry leaders, media innovators, and thought leaders in the PR and communications field to discuss key issues and industry-related topics with our undergraduate and graduate students.

On October 5, André Durocher welcomed renowned journalist and television personality Mutsumi Takahashi to speak to students in the Basics of PR class. Ms Takahashi is a familiar and celebrated fixture in the Montreal media landscape as the chief news anchor of CTV Montreal News, and throughout her 30 year tenure, has distinguished herself as a leader in journalism and broadcast news.

“It’s not about my opinion – that’s for the OpEds and columnists. My job is say the facts. I say the facts as best I can.” – Mutsumi Takahashi (Read our live Tweets from Ms Takahashi’s discussion on our Twitter feed @McGill_PR)

During the informal Q&A, students asked various questions on topics ranging from media relationship building to journalistic integrity, newsroom day-to-days to on-camera blunders! Ms. Takahashi shared many personal reflections and real-life examples from her career to demonstrate the powerful and delicate bond shared among PR practitioners, members of the press, and the public.

Students also addressed the often difficult task of landing air time coverage, and with sharp wit and camera-ready poise, Ms Takahashi gave us a few pointers.

TIPS FOR EVERY PR TO GET THEIR STORIES IN THE LOCAL MEDIA

Ms Takahashi

Ms Takahashi provided real-life examples and personal reflections from her distinguished career as a journalist

– Be aware of what else is going on in the news and have an idea of what will be in the news.
– Do your homework! Do lots of research!
– Create and cultivate relationships with reporters; sometimes it’s easier to contact them directly [instead of the assignment editor] with interesting stories.
– Remember, your hook must have a local angle. International news can easily be found on the internet. People look to their local news for stories that will affect them directly.
– Keep in mind that a reporter receives hundreds of emails a day, every day. If you want her to cover your story, GET HER ATTENTION. You’ll need to send something that really stands out!

“If a reporter is a good reporter, they will want a good story.” – Mutsumi Takahashi (Read our live Tweets from Ms Takahashi’s discussion on our Twitter feed @McGill_PR)

Thanks to André and Ms Takahashi for letting us share this informative and engaging session! To learn more about the calendar of upcoming events and appearances and to discover more exclusive content, please visit our Facebook page, follow us on Twitter @McGill_PR, or LinkedIn.

Career Workshop moved to fall

The Student and Alumni Network Career Workshop has been moved from spring to fall 2013. More news as plans develop – watch this space.  BTW, this frees up Saturday, May 11 for students interested in writing the new PRK exam. (See April 18 post.) Let Elizabeth know if you are interested and check out the PRK website for further details. Deadline to register: May 8.

Marc Holmes hired by NATIONAL Public Relations

Marc Holmes (diploma May 2012) has just landed a position at NATIONAL Public Relations, a firm that has hired a number of McGill PR grads over the years. Marc will work in the pharmaceutical practice with, among others, Stephanie Lyttle (Certificate 2005), founding president of the McGill PR Student and Alumni Association. Chantal Benoit (Certificate 2004) was our first McGill grad to go to NATIONAL, and she’s been there ever since. Both she and Stephanie are now Senior Consultants.

Career Workshop postponed

The Student and Alumni Network Career Workshop has been postponed from March 5 to a date at the end of March or begining of April — to be posted very shortly. Watch this space — and of course, the Network’s LinkedIn group and Facebook page.

March Career Workshop taking shape

Our Public Relations Student & Alumni Network is booking speakers for the second annual career workshop in March.  From what I hear so far, the focus will be on media relations, social media and job hunting. (And yes, the SQPRP is making sure their annual conference is on another weekend so McGill students can go to both,) Stay tuned.

News on career March 20 workshop

McGill PR alumni will be in classrooms this week with information on how to sign up for the Career Workshop they are organizing in Saturday, March 20. Places are limited and there’s a draw for the 50 available places, so make sure you sign up soon to have a chance to attend.  Click on the page at right labelled, “Alumni Career Workshop”.

Career workshop March 20

Don’t forget to mark your agenda for the Career Workshop being held Saturday morning, March 20. Confirmed speakers include:

Marie-Josée Cardin, Recruiting Consultant, Lock Search Group, who will give a keynote address on what skills are hot in the communications field, as well as practical job seeking tips;

 Hubert Bolduc, Vice President Communications and Public Affairs, Cascades, who will hold a Q&A about working in and agency, a corporation and a non-profit setting; and

 Alison Silcoff, President, Alison Silcoff Events, who will hold a Q&A session about life in events management and fundraising.

The half-day workshop is open to current students and recent graduates of the McGill PR programs and tickets ($10 per person) will go on sale in February.  Tickets are limited to 50 spots, so be sure to watch this space for more updates. 

Blog authors are solely responsible for the content of the blogs listed in the directory. Neither the content of these blogs, nor the links to other web sites, are screened, approved, reviewed or endorsed by McGill University. The text and other material on these blogs are the opinion of the specific author and are not statements of advice, opinion, or information of McGill.