Free places for crisis communications webinars!

The third in the series of McGill PR webinars on crisis communications is taking place on Wednesday, March 30 from 12:30 – 1:30 p.m.  Dr. Terry Flynn from McMaster University will be talking about the link between effective communications and the bottom line. e.g. Can good communications make a difference when the company has already messed up? What’s a reputation worth?

There are 20 free “seats” for students and 10 for instructors. So sign up quickly at this link. Deadline for registration is 4 p.m. March 29.

Maple Leaf is the new Tylenol

Speaking of PR Week, those who came to hear Terry Flynn last fall will be particularly interested in an update on his study of Maple Leaf Foods’ reputation. It proves, once again, that transparency and quick response are two keys to maintaining reputation during a crisis. Scroll down to the second page of news items.  (Yes, I should have posted this a couple of weeks ago!)

SMART Objectives

I listened to Dr. Terence Flynn speak, and I must say the man is incredible. If you ever get a chance to hear him speak, jump on it.

The case that Dr. Flynn makes is that Public Relations contributes significantly to an organization’s goals. The trick is that you must measure and demonstrate this to management. The key to doing this is setting SMART objectives.

This is to say that they are:

  • Specific
  • Measurable
  • Achievable
  • Realistic
  • Time-bound


This is the language that management speaks. Wouldn’t you, as a communications professional want to be understood?

Did you see Dr. Flynn’s presentation? What did he say that made you go Eureka?

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